Micro-Interactions &
Motion Design for Flock
The Flock desktop and mobile apps followed a conventional, utility-focused design that lacked moments of delight or active user engagement. After identifying opportunities to enrich the experience, I initiated the design of micro-interactions and animations to make interactions feel more dynamic and engaging. The approach centered on introducing subtle, purposeful gamification through animations on icons, stickers, and modals—adding personality and responsiveness without disrupting the core workflow.
My Role
Lead and solo designer - illustrations, animation, iconography.
Timeline
The project progressed in cycles over a span of more than two years.
Impact
The project gained tremendous amount of attention from the users who took to Twitter to talk about the animated stickers and the Christmas animation.
